Jump to ContentJump to Main Navigation
Bought and SoldLiving and Losing the Good Life in Socialist Yugoslavia$
Users without a subscription are not able to see the full content.

Patrick Hyder Patterson

Print publication date: 2011

Print ISBN-13: 9780801450044

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801450044.001.0001

Show Summary Details
Page of

PRINTED FROM Cornell University Press SCHOLARSHIP ONLINE (www.cornell.universitypressscholarship.com). (c) Copyright University of Cornell University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in Cornell for personal use (for details see www.cornell.universitypressscholarship.com/page/privacy-policy/privacy-policy-and-legal-notice).date: 18 October 2018

Loving It

Loving It

Ordinary People, Everyday Life, and the Power of Consumption

Chapter:
(p.252) 7 Loving It
Source:
Bought and Sold
Author(s):

Patrick Hyder Patterson

Publisher:
Cornell University Press
DOI:10.7591/cornell/9780801450044.003.0007

This chapter shows that ordinary Yugoslavs often really were “sold” on what the Yugoslav system promised to deliver: they loved their consumer culture and they celebrated their chance to participate in it. Many, if not most, ordinary citizens of Yugoslavia were neither especially disturbed by market culture nor much concerned about its potentially harmful effects. For the Yugoslav “man on the street,” and, just as important, his female counterpart, the polemics launched against consumerism never seem to have had the profound chastening effect that critics desired. This chapter examines how the critique of consumerism triggered a serious and uncompromising backlash against critics, as well as the role of mass media, including television, in showcasing the public mood toward questions of consumption and consumer wealth. It also considers public opinion regarding the culture of abundance associated with consumerism.

Keywords:   consumer culture, Yugoslavia, market culture, consumerism, mass media, television, consumption, consumer wealth, abundance

Cornell Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.