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Bought and SoldLiving and Losing the Good Life in Socialist Yugoslavia$
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Patrick Hyder Patterson

Print publication date: 2011

Print ISBN-13: 9780801450044

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801450044.001.0001

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Missing It

Missing It

Yugo-Nostalgia and the Good Life Lost

Chapter:
(p.320) Epilogue Missing It
Source:
Bought and Sold
Author(s):

Patrick Hyder Patterson

Publisher:
Cornell University Press
DOI:10.7591/cornell/9780801450044.003.0009

This epilogue argues that it is precisely Yugoslavia's unusual consumer society that lies at the heart of today's wonderfully creative (and stubbornly resistant) Yugo-Nostalgia, in which consumerist pleasure and abundance represent one of the few aspects of the communist experience that can now be approached as something “safe” to remember. It considers the promise of a distinctive home-grown variety of the Good Life, referred to as the Yugoslav Dream, and what is left of it. It suggests that the Yugoslav Dream, driven by consumption and consumerism, has not disappeared: it remains a vital and dynamic subject of popular historical memory. In other words, “Yugoslavia” is not yet gone: it lives on through the widely shared recollection of the once so attainable Yugoslav Dream. In this sense, Yugoslavia was its consumer culture.

Keywords:   consumer society, Yugo-Nostalgia, abundance, Good Life, Yugoslav Dream, consumption, Yugoslavia, consumer culture, consumerism

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