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Making Good NeighborsCivil Rights, Liberalism, and Integration in Postwar Philadelphia$
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Abigail Perkiss

Print publication date: 2014

Print ISBN-13: 9780801452284

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801452284.001.0001

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Marketing Integration

Marketing Integration

Interracial Living in the White Imagination

Chapter:
(p.56) Chapter 3 Marketing Integration
Source:
Making Good Neighbors
Author(s):

Abigail Perkiss

Publisher:
Cornell University Press
DOI:10.7591/cornell/9780801452284.003.0004

This chapter presents an event in which West Mount Airy residents invited UN delegates and employees to stay in their homes and live with their families, while being covered by local and national media outlets. The event was part of the organization's first widespread publicity campaign to “sell” the Mount Airy integration project. It presented the neighborhood as a model postwar American community and a pioneer of a new urban ideal: an economically stable, liberally minded, racially integrated space. This innovative marketing came to play a vital role in the West Mount Airy Neighbors Association's (WMAN) long-term goals of preserving the neighborhood as a vibrant, open community through the remainder of the twentieth century.

Keywords:   West Mount Airy residents, national media outlets, publicity campaign, Mount Airy integration project, WMAN

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