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Varietals of CapitalismA Political Economy of the Changing Wine Industry$
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Xabier Itçaina, Antoine Roger, and Andy Smith

Print publication date: 2016

Print ISBN-13: 9781501700439

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9781501700439.001.0001

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When Political Work Shifts to the Economic Field

When Political Work Shifts to the Economic Field

(p.85) 4 When Political Work Shifts to the Economic Field
Varietals of Capitalism

Xabier Itçaina

Antoine Roger

Andy Smith

Cornell University Press

This chapter focuses on the 2002–2005 period which was marked by new challenges to EU wine policy and an increase in the political work carried out by merchants and producers traced in the new paradigm; that is, by actors located in the wine industry's economic field. During this period, these two sets of actors began to propose a new approach to the EU's government of the wine industry. By the end of 2004, the definition of the European wine industry's problem had already changed for a large number of key actors. Many of these actors had already modified important aspects of their economic and political behavior. Crucially, alternative definitions of the problem had either been stigmatized or were not even opened for discussion.

Keywords:   EU wine policy, wine merchants, wine producers, economic field, European wine industry

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