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The Worker Center HandbookA Practical Guide for Starting and Building the New Labor Movement$
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Kim Bobo and Marien Casillas Pabellon

Print publication date: 2016

Print ISBN-13: 9781501704475

Published to Cornell Scholarship Online: January 2017

DOI: 10.7591/cornell/9781501704475.001.0001

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Developing a Communications Program

Developing a Communications Program

(p.220) 24 Developing a Communications Program
The Worker Center Handbook

Kim Bobo

Marién Casillas Pabellón

Cornell University Press

This chapter offers guidelines for developing a communications program for a worker center. Worker centers need a good communications program to help keep members, boards, and constituents informed and engaged, reach the broader community about their work (in ways that can increase funding), and influence public opinion on critical issues like minimum wage and wage theft. In order to get the respect it deserves or build the power it wants, a work center needs to communicate its terrific work to members and others. This chapter first discusses the basic tools for developing a communications program, including logo, website, Facebook, e-mail, and texting as well as additional tools such as print newsletter and social media platforms like Twitter, Instagram, and Tumbler. It then considers the ways worker centers can communicate with their constituents and with the general public, use communications to help support their organizing campaigns, and prepare their leaders in working with the media.

Keywords:   communications program, worker center, social media, communications, organizing campaign, media

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