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Selling Hope and CollegeMerit, Markets, and Recruitment in an Unranked School$
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Alex Posecznick

Print publication date: 2017

Print ISBN-13: 9781501707582

Published to Cornell Scholarship Online: September 2017

DOI: 10.7591/cornell/9781501707582.001.0001

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Financing Education and the Crisis of Sustainability

Financing Education and the Crisis of Sustainability

(p.148) Chapter 5 Financing Education and the Crisis of Sustainability
Selling Hope and College

Alex Posecznick

Cornell University Press

This chapter turns to the most pressing and consequential of numbers—fiscal ones. It shows how the financial conditions that disciplined the Ravenwood community shape the way the college operates and drive the ways that they resolve problems. Ravenwood's approach to recruitment, branding, and converting applicants into students was deeply informed by its available resources and the economic conditions of its students. A sudden and large endowment can lead to facilities that are marked with eliteness, celebrity faculty and scholars who are known in the right circles, and strategic management of metrics that will lead to movement in rankings. In short, for institutions and individuals alike, choice is constrained by cost. Ravenwood's lack of financial resources took away more options.

Keywords:   fiscal numbers, Ravenwood community, financial conditions, recruitment, insitutional branding, eliteness, celebrity faculty

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