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Selling Hope and CollegeMerit, Markets, and Recruitment in an Unranked School$
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Alex Posecznick

Print publication date: 2017

Print ISBN-13: 9781501707582

Published to Cornell Scholarship Online: September 2017

DOI: 10.7591/cornell/9781501707582.001.0001

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Whither Ravenwood College?

(p.178) Conclusion
Selling Hope and College

Alex Posecznick

Cornell University Press

This concluding chapter sketches a fuller picture of life in institutions such as Ravenwood—disciplined by market and merit. Despite faculty stereotypes, administrators were not universally malicious, incompetent, apathetic, or obsessed only with dollars. Administrators can be a convenient symbol of the corporatization of higher education in the last forty years, and certainly, university administration has been radically transformed over the course of the twentieth century. The chapter also discusses how the confluence of metrics position Ravenwood College and the value of its credential in a particular place in the hierarchy and what the consequences are for how it operates. The ways that administrators interacted with numbers, deployed persuasive scripts, moved individuals through the admission funnel, and handled Ravenwood's financial precarity were partly a logical way to handle their position in the meritocracy.

Keywords:   Ravenwood College, merit, educational market, faculty stereotypes, corporatization, higher education, credential

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