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Citizen SciencePublic Participation in Environmental Research$
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Janis L. Dickinson and Rick Bonney

Print publication date: 2012

Print ISBN-13: 9780801449116

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801449116.001.0001

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Growing the Base for Citizen Science

Growing the Base for Citizen Science

Recruiting and Engaging Participants

(p.69) 4 Growing the Base for Citizen Science
Citizen Science

Miyoko Chu

Patricia Leonard

Flisa Stevenson

Cornell University Press

This chapter examines strategies for recruiting and retaining participants in national citizen science projects based on insights that have emerged during fifteen years of marketing and communicating such initiatives at the Cornell Lab of Ornithology. It stresses the importance of understanding participant motivations and designing projects to appeal to targeted groups. It also discusses ways of publicizing citizen science projects through national and local media campaigns, Web communications, and engagement of volunteer “ambassadors.” Finally, it considers how project participants and program staff broaden and deepen their relationships with one another through online communities and on-the-ground community involvement. Three case studies are presented to demonstrate the importance of participant engagement in citizen science: the eBird project, the Great Backyard Bird Count, and the Celebrate Urban Birds project.

Keywords:   project participants, citizen science projects, Cornell Lab of Ornithology, citizen science, media campaigns, online communities, community involvement, eBird, Great Backyard Bird Count, Celebrate Urban Birds

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