This chapter examines the unorthodox socialist critique of consumer culture developed by a group of revisionist Marxists skeptical of—and even openly antagonistic toward—the market-oriented premises (and promises) of self-management socialism in Yugoslavia. More specifically, it considers the disapproval that issued continually from a circle of critics aligned with Praxis, a sociologically oriented journal that functioned as a major outlet for left-wing Marxist-humanist thought. The chapter first discusses the Praxis critique of capitalism, and especially consumerism and its hedonistic-utilitarian culture. It then considers the journal's position regarding the threat of consumerism to socialism, with particular emphasis on its critique of market culture and self-management. It also assesses the implications of the New Left critique of consumerism and the Praxisrevisionists' indictment of consumer society, which it argues could also be seen as a challenge to the fundamental direction of Yugoslav society and the legitimacy of those in power.
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