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Balkan SmokeTobacco and the Making of Modern Bulgaria$
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Mary C. Neuburger

Print publication date: 2012

Print ISBN-13: 9780801450846

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801450846.001.0001

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(p.1) Introduction
Balkan Smoke

Mary C. Neuburger

Cornell University Press

This book examines how the social life of tobacco in Bulgaria was shaped by local mores and experiences and mitigated the country's place on the periphery of other centers of political and economic influence. It charts Bulgaria's evolution into the largest exporter of cigarettes in the world, focusing on the attendant social and cultural transformations as well as the politics and geopolitics of Bulgarian tobacco. It considers the commodification, patterns of production and commerce, and modes of tobacco consumption in Bulgarian history. It also discusses the ways in which tobacco was woven into local social, cultural, and political dynamics and into Bulgaria's shifting relationships to the outside world. Finally, the book highlights the role played by the pharamacological and sociological impacts of smoking in the arrival of modernity to Bulgaria.

Keywords:   social life, Bulgaria, cigarettes, geopolitics, commodification, commerce, tobacco consumption, smoking, modernity

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