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Club RedVacation Travel and the Soviet Dream$
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Diane P. Koenker

Print publication date: 2013

Print ISBN-13: 9780801451539

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801451539.001.0001

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From Treatment to Vacation

From Treatment to Vacation

The Post-Stalin Consumer Regime

(p.167) chapter five From Treatment to Vacation
Club Red

Diane P. Koenker

Cornell University Press

This chapter explores the evolution of the health resort vacation from medical treatment to an object of consumer desire. In the decades that bridged de-Stalinization and late socialism, vacationers increasingly valued holidays as commodities to be consumed for pleasure, satisfaction, and self-identification rather than for physical and mental recuperation. The state responded slowly to popular demand, however, most notably in its failure to provide adequate vacation opportunities for married couples and their children. This shortcoming revealed the contradictions between the traditional purpose of the Soviet vacation to provide medical recuperation for working adults and the growing demand by sophisticated Soviet consumers for family vacations as an entitlement of the Soviet good life.

Keywords:   health resort vacation, Soviet consumers, Soviet good life, de-Stalinization, medical recuperation

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