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Hidden HungerGender and the Politics of Smarter Foods$
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Aya Hirata Kimura

Print publication date: 2013

Print ISBN-13: 9780801451645

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801451645.001.0001

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Solving Hidden Hunger with Fortified Food

Solving Hidden Hunger with Fortified Food

(p.39) 3 Solving Hidden Hunger with Fortified Food
Hidden Hunger

Aya Hirata Kimura

Cornell University Press

This chapter discusses the popularity of fortified food—food enriched with micronutrients—during the 1990s. In particular, it addresses two important factors behind the fortification boom. The first is fortification's ability to simplify issues on technical matters in order to avoid direct engagement (such as convincing to follow expert instruction and changing behavior) with women, which are more likely to have micronutrient deficiencies. The second factor is that food fortification fits with neoliberalism. While fortification can theoretically be carried out by governments, micronutrients are typically added to existing products such as wheat flour, formula milk, and margarine in the private sector. These two issues—the absence of women and the prominence of the market under neoliberalism—are tightly interrelated.

Keywords:   fortified food, micronutrient deficiencies, neoliberalism, women, food fortification

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