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Hidden HungerGender and the Politics of Smarter Foods$
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Aya Hirata Kimura

Print publication date: 2013

Print ISBN-13: 9780801451645

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801451645.001.0001

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Smart Baby Food: Participating in the Market from the Cradle

Smart Baby Food: Participating in the Market from the Cradle

(p.111) 6 Smart Baby Food: Participating in the Market from the Cradle
Hidden Hunger

Aya Hirata Kimura

Cornell University Press

This chapter focuses on the fortification of baby foods. With the growing interests in hidden hunger, baby foods and foods for pregnant and lactating mothers have been subjected to increasing scrutiny as to micronutrient composition. Hence, governmental and NGOs started fortified baby food programs also known as smart baby food—and people have received, for instance, fortified cookies as part of an antihunger program. The story of smart baby food can be thought of as an aspect of the growing control of women's intimate space by scientific expertise. The scientization of motherhood refers to processes by which mothering practices have come to be defined as scientific issues, resulting in a greater role for scientists and experts.

Keywords:   baby foods, smart baby food, hidden hunger, micronutrient composition, fortified baby food

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