The Globalization of the Organizing Model
The Globalization of the Organizing Model
This chapter discusses the contributions of American unionist Valery Alzaga who led street demonstrations in Los Angeles, and established campaigns of corporate research, in-depth worker-to-worker meetings, as well as a strategy to exploit the vulnerabilities of the office building ownership structure. Her wide-ranging approach to rebuild labor's strength inspired modes of social movement mobilization and rank-and-file engagement—the focus of the “organizing model”—that captured the imagination of union leaders in America. However, scholars have relatively ignored the global impact of these diverse strategies; hence, the chapter further traces the diffusion of U.S.-based trade union organizing ideas around the world.
Keywords: Valery Alzaga, trade union, corporate research, worker-to-worker meetings, social movement, organizing model
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