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Wines of Eastern North AmericaFrom Prohibition to the Present-A History and Desk Reference$
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Hudson Cattell

Print publication date: 2013

Print ISBN-13: 9780801451980

Published to Cornell Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801451980.001.0001

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Winery Events and Marketing in the 1970s

Winery Events and Marketing in the 1970s

(p.138) Chapter Eight Winery Events and Marketing in the 1970s
Wines of Eastern North America

Hudson Cattell

Cornell University Press

This chapter looks at the winery events and marketing in eastern North America in the 1970s. Marketing was a secondary concern of those who opened wineries in the 1970s, and was primarily addressed by including tasting rooms in the winery planning. In addition, events held at the wineries and by others interested in wine helped contribute to building the infrastructure needed for the future growth of the industry. Winery events in the 1970s included tastings of various kinds, wine competitions, and festivals. Competitions usually were conducted as closed events, but wineries then used the competition results to help promote their wines. Other events such as festivals were open to the public and encouraged people to interact with the wineries and their staff.

Keywords:   winery marketing, winery events, wine tasting, wine competitions, wine festivals

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