- Title Pages
Chapter OneHospitality Marketing and Branding: Past and Future
Chapter TwoBranding Challenges and Opportunities
Chapter ThreeBranding and the Internet
Chapter FourGlobal Brand Expansion
Chapter FiveBranding beyond Borders
Chapter SixBrand Strategies
Chapter SevenBrand Equity
Chapter EightBrand Positioning
Chapter NineBrand Extensions and Customer Loyalty
Chapter TenManaging Marketing and Branding Relationships
Chapter ElevenBrand Franchising
Chapter TwelveBrand Partnerships
- Hospitality Branding
Chekitan S. Dev
- Cornell University Press
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