- Title Pages
- Chapter One Hospitality Marketing and Branding: Past and Future
- Chapter Two Branding Challenges and Opportunities
- Chapter Three Branding and the Internet
- Chapter Four Global Brand Expansion
- Chapter Five Branding beyond Borders
- Chapter Six Brand Strategies
- Chapter Seven Brand Equity
- Chapter Eight Brand Positioning
- Chapter Nine Brand Extensions and Customer Loyalty
- Chapter Ten Managing Marketing and Branding Relationships
- Chapter Eleven Brand Franchising
- Chapter Twelve Brand Partnerships
- Hospitality Branding
- Cornell University Press
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