This epilogue traces the relationship between competition and integration into fields in the 1960s–1980s, and in which American success was much more apparent: comparative economic development and popular culture. It argues that accepting the terms of competition set by the United States and failing to deliver on the expectations eventually signalled the collapse of the Soviet Union, as well as the absorption of its successor states into the hegemonic U.S. empire of “globalization.” By the 1970s, the Soviets were losing in the direct cultural competition with the US, and the very idea of a distinct socialist mass culture itself was beginning to disappear into a globalized American-style mass culture. The inability of Nikita Khrushchev's command economy to outpace the economy of chaotic capitalism contributed directly to the collapse of the Soviet empire.
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