Chapter Three moves ahead from the Revolution, covering the period from the 1780s to the 1820s. In this “early national” era, elite investors decided to try again to craft genteel sport, though they changed its format from aiming to establish elites through non-remunerative sponsorship and distinctive space and behavior to requiring them to earn distinction by contributing to the commercial growth of their communities. As a result, sporting events became more thoroughly commercial than ever before and investors increasingly ran them as “capitalists” who centralized their control over the assets and profits required to produce sporting activities. The chapter concludes by making clear that the second effort to produce genteel sport was national in scale, despite regional differences over slavery that affected certain sporting experiences.
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