Creating an Urban Forestry Movement
Chapter four goes beyond planting to explore the creation of an urban forestry movement through public outreach and engagement, the development of a network of advisors, and growth over time of the campaign. Movement-building entailed cultivating support across municipal leadership, among civic groups, and with the public in order to help fund the program, plant and steward trees, and sustain the newly-expanded urban forest into the future. Examining the narrative framing of MillionTreesNYC and the storylines deployed shows how leaders positioned the campaign to policymakers and the public to help garner top-down support and bottom-up participation. The already existing network of stewardship groups in New York City reorganized because of the creation of such a prominent citywide campaign. Finally, substantial changes to the campaign stemmed from the 2008 global economic recession, the maturation of the campaign, and leadership turnover.
Cornell Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.