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Protest Politics in the Marketplace – Consumer Activism in the Corporate Age - Cornell Scholarship Online
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Protest Politics in the Marketplace: Consumer Activism in the Corporate Age

Caroline Heldman


This book is the first to analyze the democratic effects of consumer activism, defined as boycotting, socially responsible investing, social media campaigns, and direct consumer actions. America has had a long and unique history of consumer activism, starting with the Boston Tea Party. Since the founding, activism in the marketplace has been used as a political tool for those who are politically disenfranchised, including the colonists who lacked formal representation in the British parliament, women before suffrage rights, and Black Americans during Jim Crow. More recently, consumer activism ... More

Keywords: consumer activism, democracy, corporate power, boycotts, socially responsible investing, racial justice, environmental conservation, animal rights, gender justice, LGBT rights

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9781501709203
Published to Cornell Scholarship Online: May 2018 DOI:10.7591/cornell/9781501709203.001.0001


Affiliations are at time of print publication.

Caroline Heldman, author
Occidental College