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Protest Politics in the MarketplaceConsumer Activism in the Corporate Age$
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Caroline Heldman

Print publication date: 2017

Print ISBN-13: 9781501709203

Published to Cornell Scholarship Online: May 2018

DOI: 10.7591/cornell/9781501709203.001.0001

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PRINTED FROM Cornell University Press SCHOLARSHIP ONLINE (www.cornell.universitypressscholarship.com). (c) Copyright University of Cornell University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in Cornell for personal use. date: 19 September 2021

Publicizing the Private Sector

Publicizing the Private Sector

(p.1) Introduction Publicizing the Private Sector
Protest Politics in the Marketplace

Caroline Heldman

Cornell University Press

This chapter introduces the reader to consumer activism and explains why this political behavior has become so popular in recent decades. It also introduces measures of democracy that are used throughout the book. This chapter concludes with a plan for the book and a discussion of why consumer activism is an important topic for scholars and students to study.

Keywords:   consumer activism, marketplace activism, democracy, boycotts, socially responsible investing

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