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Protest Politics in the MarketplaceConsumer Activism in the Corporate Age$
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Caroline Heldman

Print publication date: 2017

Print ISBN-13: 9781501709203

Published to Cornell Scholarship Online: May 2018

DOI: 10.7591/cornell/9781501709203.001.0001

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A Consumer Revolution?

A Consumer Revolution?

Marketplace Activism since the Founding

(p.25) 1 A Consumer Revolution?
Protest Politics in the Marketplace

Caroline Heldman

Cornell University Press

This chapter describes seven distinct peaks of consumer activism in the U.S. that coincide with key moments of political action: The American Revolution, the Free Produce Movement, the era of Chinese exclusion, the Progressive Movement, the New Deal period, the Civil Rights and Consumer Movements, and the Global Justice Movement. Consumer activism is an American tradition that has strengthened democracy at key points in U.S. history, with the exception of its infrequent use to suppress the rights of ethnic and racial minorities.

Keywords:   consumer activism, American Revolution, Free Produce Movement, Chinese exclusion, Progressive Movement, New Deal, Civil Rights Movement, Consumer Movement, Global Justice Movement, democracy

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