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Protest Politics in the MarketplaceConsumer Activism in the Corporate Age$
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Caroline Heldman

Print publication date: 2017

Print ISBN-13: 9781501709203

Published to Cornell Scholarship Online: May 2018

DOI: 10.7591/cornell/9781501709203.001.0001

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“600,000 Bosses Telling me what to Do”

“600,000 Bosses Telling me what to Do”

Campaigns for the Environment and Animal Rights

(p.106) 4 “600,000 Bosses Telling me what to Do”
Protest Politics in the Marketplace

Caroline Heldman

Cornell University Press

This chapter examines all of the national consumer activism campaigns for environmental protection and animal rights from 2004 – 2014. These 13 campaigns involved fossil fuels, pollution, deforestation, the killing of dolphins, and factory farming. Documentary filmmaking has played an important role in raising awareness about environmental issues and animal rights issues in the past decade. These campaigns strengthened democracy in the U.S. by increasing participation, expanding public deliberation, and advancing the will of the majority, especially pertaining to corporate operations in other countries. These campaigns also improved corporate accountability in areas regulated by the government.

Keywords:   consumer activism, environmental protection, animal rights, fossil fuels, pollution, deforestation, dolphins, documentary film, democracy, corporate accountability

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