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Protest Politics in the MarketplaceConsumer Activism in the Corporate Age$
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Caroline Heldman

Print publication date: 2017

Print ISBN-13: 9781501709203

Published to Cornell Scholarship Online: May 2018

DOI: 10.7591/cornell/9781501709203.001.0001

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“Stop Serving Gay Chickens”

“Stop Serving Gay Chickens”

Campaigns for Gender Justice and Lesbian-Gay-Bisexual-Transgender Rights

Chapter:
(p.134) 5 “Stop Serving Gay Chickens”
Source:
Protest Politics in the Marketplace
Author(s):

Caroline Heldman

Publisher:
Cornell University Press
DOI:10.7591/cornell/9781501709203.003.0006

This chapter examines all of the national consumer activism campaigns for gender justice and LGBT rights from 2004 – 2014. These 13 campaigns used consumer activism to push back against sexism and gender discrimination, and to advocate for greater transgender representation in media and formal policy rights for LGBT individuals. These campaigns were generally effective in altering corporate behaviour and public policy. Consumer activism improved democracy by putting policy issues on the agenda and increasing participation and public deliberation around major policy issues, such as family planning and same-sex marriage.

Keywords:   Consumer activism, gender justice, LGBT rights, transgender, family planning, same sex marriage, democracy, corporate behaviour, public policy

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