Jump to ContentJump to Main Navigation
Protest Politics in the MarketplaceConsumer Activism in the Corporate Age$
Users without a subscription are not able to see the full content.

Caroline Heldman

Print publication date: 2017

Print ISBN-13: 9781501709203

Published to Cornell Scholarship Online: May 2018

DOI: 10.7591/cornell/9781501709203.001.0001

Show Summary Details
Page of

PRINTED FROM Cornell University Press SCHOLARSHIP ONLINE (www.cornell.universitypressscholarship.com). (c) Copyright University of Cornell University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in Cornell for personal use. date: 17 September 2021

“Stop Serving Gay Chickens”

“Stop Serving Gay Chickens”

Campaigns for Gender Justice and Lesbian-Gay-Bisexual-Transgender Rights

(p.134) 5 “Stop Serving Gay Chickens”
Protest Politics in the Marketplace

Caroline Heldman

Cornell University Press

This chapter examines all of the national consumer activism campaigns for gender justice and LGBT rights from 2004 – 2014. These 13 campaigns used consumer activism to push back against sexism and gender discrimination, and to advocate for greater transgender representation in media and formal policy rights for LGBT individuals. These campaigns were generally effective in altering corporate behaviour and public policy. Consumer activism improved democracy by putting policy issues on the agenda and increasing participation and public deliberation around major policy issues, such as family planning and same-sex marriage.

Keywords:   Consumer activism, gender justice, LGBT rights, transgender, family planning, same sex marriage, democracy, corporate behaviour, public policy

Cornell Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.