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Difference and OrientationAn Alexander Kluge Reader$
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Alexander Kluge and Richard Langston

Print publication date: 2019

Print ISBN-13: 9781501739200

Published to Cornell Scholarship Online: May 2020

DOI: 10.7591/cornell/9781501739200.001.0001

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On the Expressions “Media” and “New Media”

On the Expressions “Media” and “New Media”

A Selection of Keywords

(p.249) 15 On the Expressions “Media” and “New Media”
Difference and Orientation

Alexander Kluge

, Richard Langston
Cornell University Press

This chapter examines Alexander Kluge's reflections on the distinctions between classical media and new media. Kluge ties the advent of new media to the advance of digital technologies, attendant reductive forms of programming, the acceleration of experience, and the acquisition of new forms of private property located in viewers' heads. The supposed advantage of new media lies in the fact that it mobilizes people more rapidly and more inclusively in a nonhuman way than humans could ever manage directly among one another. To all appearances, new media works differently. A television program shows, for instance, direct documentation; it is a transmission. This is, however, not at all unmediated, but is rather cut down from its original time. Kluge then determines what the classical public sphere has more of and the new media has less of.

Keywords:   Alexander Kluge, classical media, new media, digital technologies, programming, private property, television, transmission, classical public sphere

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