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A Precarious GameThe Illusion of Dream Jobs in the Video Game Industry$
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Ergin Bulut

Print publication date: 2020

Print ISBN-13: 9781501746529

Published to Cornell Scholarship Online: September 2020

DOI: 10.7591/cornell/9781501746529.001.0001

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PRINTED FROM Cornell University Press SCHOLARSHIP ONLINE (www.cornell.universitypressscholarship.com). (c) Copyright University of Cornell University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in Cornell for personal use. date: 25 September 2021

Gaming the City

Gaming the City

How a Game Studio Revitalized a Downtown Space in the Silicon Prairie

(p.73) 3 Gaming the City
A Precarious Game

Ergin Bulut

Cornell University Press

This chapter discusses how Studio Desire's relocation contingently brought about the revitalization of Game City's downtown. This revitalization was possible as discourses, imaginaries, and alliances at the local level converged around neoliberal public–private partnerships that fetishized creativity, privileged middle-class values, and promoted art as the engine of economic growth. The chapter also unravels how geography, materiality, and space in the digital economy are far from being dead and are, in fact, indispensable to the reproduction of life. Even in the context of globalization, how workers exercise their labor power depends on the physical features, affordances, design logic, and limitations of a particular workplace. Space also matters as it casts social reproduction as a frame.

Keywords:   Studio Desire, Game City, public–private partnerships, creativity, materiality, space, digital economy, labor power, workplace, social reproduction

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