Layoffs Hit the Core Creatives
This chapter reveals how even upper-rank workers are not exempt from layoffs, financial insecurity, and the anxiety of working in a hit-driven industry. While being bought out by Digital Creatives initially provided financial security for Studio Desire's game developers, Digital Creatives' hasty, adverse investment decisions destabilized their flagship studio. When Digital Creatives eventually declared bankruptcy, Studio Desire's developers found themselves working in a perpetual-growth machine without much morale. The chapter then addresses workers' indifference toward unionization. Game developers' perception of creative work—that one needs to think outside the box, that creative work is decidedly different from blue-collar work, and that therefore unions would not be helpful—is socially structured. Yet they seem to be indifferent to facing and managing risk in more collective ways.
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