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The Vanishing TraditionPerspectives on American Conservatism$
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Paul Gottfried

Print publication date: 2020

Print ISBN-13: 9781501749858

Published to Cornell Scholarship Online: January 2021

DOI: 10.7591/cornell/9781501749858.001.0001

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Why the Alt Right Is Not Going Anywhere (Regardless of What We Call It)

Why the Alt Right Is Not Going Anywhere (Regardless of What We Call It)

(p.109) 8 Why the Alt Right Is Not Going Anywhere (Regardless of What We Call It)
The Vanishing Tradition

Richard T. Marcy

Cornell University Press

This chapter investigates the Alt Right and how it has developed as a response to the perceived inadequacies of the authorized conservative movement. It focuses primarily on its psychological and cultural aspects. As the Alt Right comprises a number of different groups, each serving its own strategic purpose and distinct audience, it might be useful to unpack some of the different roles that individuals and groups are playing within the movement; one might then better understand the strategies and tactics of those individuals and subgroups. The chapter then cites examples of these tactics—for example, provocations leading to moral outrage from the Left and Republican establishment—and situates them within a broader cultural war. It stresses the efforts of a marginalized group to attract attention through outrageous gestures while at the same time aiming to join the political conversation. The chapter draws on relevant psychological and sociological literature and integrates historical scholarship dealing with earlier artistic-political avant-garde movements and their revolts against mainstream culture.

Keywords:   Alt Right, American conservative movement, Republican establishment, cultural war, artistic-political avant-garde movements, mainstream culture, political avant-garde, avant-garde movements

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