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Tales from AlbaradoPonzi Logics of Accumulation in Postsocialist Albania$
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Smoki Musaraj

Print publication date: 2020

Print ISBN-13: 9781501750335

Published to Cornell Scholarship Online: January 2021

DOI: 10.7591/cornell/9781501750335.001.0001

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Fajde, Pyramid Firms, or Ponzi Schemes?

Fajde, Pyramid Firms, or Ponzi Schemes?

Gendered Discourses of Finance

(p.31) 1 Fajde, Pyramid Firms, or Ponzi Schemes?
Tales from Albarado

Smoki Musaraj

Cornell University Press

This chapter maps out local discourses of finance and entrepreneurship at the time of the Albanian firms' boom and then bust. The discourse in the chapter is fraught with gendered and ethnicized undertones, such as the highly masculine discourse of entrepreneurship that characterized press coverage and kreditorë's recollections of the firms at the time of their boom and the feminized discourse that centered on the owner of Sude Kadëna that delegitimized the firms as fictive fraudulent entities that was attributed to occult practices and gender stereotypes. It also mentions the discourse that served to legitimize the firms as virile entrepreneurs at the forefront of Albanian capitalism. The chapter explores the changing notions of legitimate or illegitimate finance and entrepreneurship at a time of dramatic free-market reform. It constructs a genealogy of finance in postsocialist Albania in conversation with broader genealogies of finance in the global history of capitalism.

Keywords:   Albanian firms, masculine discourse, entrepreneurship, feminized discourse, Sude Kadëna, gender stereotypes, virile entrepreneurs, Albanian capitalism

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