This chapter reviews the effects of “mixed messages” produced and circulated in the region of Asian Russia. It analyzes how minority-language media are always “mixed” to some degree and media producers as well as consumers are orienting toward an idealized standard. It also talks about minority media institutions that are supposed to be indigenous but take forms that are assimilatory and hyperinstitutional. The chapter navigates the tensions and challenges for Buryats in Asian Russia and other ethnic minorities that grapple with the trappings of twentieth-century modernity and reorientation to new global publics in the twenty-first century. It also mentions Vladimir Zhirinovsky, who declared that Buryats, as a discrete ethnicity, did not exist.
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