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Reworking JapanChanging Men at Work and Play under Neoliberalism$
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Nana Okura Gagné

Print publication date: 2021

Print ISBN-13: 9781501753039

Published to Cornell Scholarship Online: May 2021

DOI: 10.7591/cornell/9781501753039.001.0001

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The Business of Leisure, the Leisure of Business

The Business of Leisure, the Leisure of Business

(p.93) 3 The Business of Leisure, the Leisure of Business
Reworking Japan

Nana Okura Gagné

Cornell University Press

This chapter explores the shifting yet resilient meanings and motivations of participating in corporate outings for workers in twenty-first-century Japan. It centers on hostess clubs that show how spaces continue to represent both the culture of care and business relationships in corporate Japan and the mediation of gender ideologies for workers facing the new pressures of neoliberalizing workplaces. It also draws on the participant observation of three hostess clubs in Ginza, such as the expensive Club Ai, the international club Class A, and the midrange Club Sumire. The chapter follows the narratives and experiences of salarymen and hostesses after work in the contexts of increasingly competitive economic conditions. It narrows spheres of corporate welfare and changing norms of gender and family in twenty-first-century Japan.

Keywords:   corporate outings, corporate Japan, gender ideologies, hostess clubs, salarymen, Ginza, twenty-first-century Japan, neoliberalizing workplaces, hostesses

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