Brokering Economic Exchange across Markets and Cultures
This chapter explores the economic exchange across markets and cultures between Central America and the People's Republic of China (PRC). It clarifies how the research was conducted at the 2018 China–Guatemala Expo conducted by the China–Guatemala Chamber of Cooperation and Commerce. Many Guatemalan expo attendees expressed dissatisfaction at the absence of high-profile PRC brands and products such as Huawei. Attendees view Chinese products as cheaper with better efficiency. The promise of new transpacific opportunities increases the need for brokers who can mediate transpacific commercial relations which in turn gave rise to private consultants. Recognizing the value of local Chinese communities to local economic development is vital to the future of transpacific developments.
Keywords: economic exchange, Central America, People's Republic of China, China–Guatemala Chamber of Cooperation and Commerce, Chinese products, brokers, private consultants, transpacific developments
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